Nathan Casey | VP of Digital Marketing, Engagement & Experiences | IHOP
Nathan Casey is the Vice President of Digital Marketing, Engagement and Experiences at IHOP. For the past three years, Nathan has led digital customer experience, digital transformation and growth marketing for IHOP by developing a modern marketing function that utilizes customer data, new platforms, technologies, and digital channels to deliver on the KPIs of the business. In 2022, Nathan oversaw the launch of IHOP’s first loyalty program, The International Bank of Pancakes, as well as the launch of a new website and app that elevates the guest’s online ordering experience. A marketing leader rooted in CRM, customer experience, and performance marketing strategies, Nathan has extensive experience in concepting, initiating and driving large-scale, data-driven marketing initiatives for leading companies such as Starbucks, Eddie Bauer and McDonald’s.