Why Your Loyalty Program Isn’t Working


Most restaurants have at least some type of loyalty program, but very few make it to Starbucks-level success. Ever wonder why? This panel will dive into what works and what falls flat when it comes to engaging customers.
Panelists
Nathan Casey
VP of Digital Marketing, Engagement & Experiences
IHOP
Nathan Casey is the Vice President of Digital Marketing, Engagement and Experiences at IHOP. For the past three years, Nathan has led digital customer experience, digital transformation and growth marketing for IHOP by developing a modern marketing function that utilizes customer data, new platforms, technologies, and digital channels to deliver on the KPIs of the business. In 2022, Nathan oversaw the launch of IHOP’s first loyalty program, The International Bank of Pancakes, as well as the launch of a new website and app that elevates the guest’s online ordering experience. A marketing leader rooted in CRM, customer experience, and performance marketing strategies, Nathan has extensive experience in concepting, initiating and driving large-scale, data-driven marketing initiatives for leading companies such as Starbucks, Eddie Bauer and McDonald’s.
David Daniels
Senior Vice President & Chief Marketing Officer
Potbelly
David Daniels became Chief Marketing Officer in August 2021. Prior to joining Potbelly, David served as Senior Vice President of Marketing at The Food Hall Co. in Dallas, Texas. He has spent more than 20 years as a marketing executive leading some of the world’s best-selling brands, delivering top- and bottom-line growth. He brings classic brand marketing experience in Consumer Packaged Goods (CPG) from Anheuser-Busch InBev SA/NV, as well as restaurant experience from Pizza Hut and YUM! Brands, Inc. David holds a Bachelor of Science (B.S.) in Business Management and Marketing from Virginia Tech.
Tommi Tervanen
CEO
The European Pizza Company
Tommi Tervanen is the Chief Executive Officer for the European Pizza Company. He has over 30 years of experience as food loving professional. This means food retail category management, sourcing and wholesale operations. Last ten years he has IPO'd and built an European network of 825 restaurants. Tommi chairs various restaurant companies and Marketing Finland as marketing and innovation is close to his heart. Being a vice-chair of Plan International Finland he can carry out the pro bono work in the non-governmental organization.
Peter Vogel
Chief Revenue Officer
vPromos
As CRO of vPromos Peter Vogel manages all existing enterprise-level clients, in addition to leading sales efforts to secure additional Tier 1 and 2 clients specifically in the retail and restaurant industry. Peter is a serial entrepreneur with sales and business development expertise, having co-founded several companies in the fin-tech/loyalty and marketing space. Peter was on the founding team that built Empyr, one of the first card-linked offer platforms, acquired by Chase. In addition Peter founded the world’s first-ever Facebook Credits Loyalty Program, Plink, also utilizing card-linked tracking. Most recently, Peter co-founded Leafwire, the ‘Linkedin of Cannabis’, which quickly grew to become the largest business network in cannabis. Peter has been a thought leader across several industries and has been published in TechCrunch, VentureBeat, and Entrepreneur.com, among others in addition to speaking at numerous conferences across the globe.
Moderator
Stacey Kane
Fractional Chief Marketing Officer
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and has been named a Top 20 Movers and Shakers by Fast Casual Magazine five times. Her passion is leading emerging brands as they scale for growth. Currently, Stacey is a fractional CMO for several fast casual brands including Fresh Baguette, Garden Catering, HCK Hot Chicken, Mahana Fresh and Mamoun's Falafel. Kane is passionate about the industry. She has been a National Pro-Start Judge for 3 years and after serving as a consultant, she was asked to sit on the board of CORE:Children of Restaurant Employees in 2022. CORE’s mission is to provide short-term financial relief to food and beverage service employees with children when navigating a qualifying circumstance.
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