Ted Babcock | VP, Menu & Pricing Analytics | Personica
Ted Babcock’s 40+ years of professional experience within the restaurant industry encompasses a variety of roles as a Consultant, Executive, and Operator. He has coupled a lifelong passion for food and service with a keen understanding of management, finance, marketing, and statistics to enhance execution and profitability in multiple foodservice business formats. Ted currently leads the Menu & Pricing Analytics practice for Personica, developing strategic insights and tactical recommendations that improve menu, marketing, and financial performance for clients including Chipotle, Tropical Smoothie Café, Ruth’s Chris, and many other brands. Before joining Personica, Ted worked with Czar Metrics, leading similar menu and pricing analytics engagements prior to Czar’s acquisition by Personica, (formerly known as Fishbowl).