Alicia DiStefano is InMarket’s VP, Practice Leader for the QSR and Dining verticals. Alicia has worked in media and advertising for over 15 years, with experience in location marketing, data as a service (DaaS), programmatic, and self-service media. She previously worked in the restaurant vertical for 10 years, and has shared conference stages with brands like Panera, Subway, KFC, McDonald’s, DoorDash, and more. In 2018, Alicia oversaw the team, campaign, and submission to win the I-COM Data Creativity Award for a cost per visit campaign for Outback Steakhouse. Alicia is based in Atlanta, GA.

Eric Lehto founded CONVX in 2017 to help businesses reshape IT capabilities for cloud-based infrastructure and data solutions using DevOps and automation. Eric is a 25-year veteran of the IT services industry and has led teams to build a series of successful IT practices from the ground up, including networking, hybrid cloud, managed services, and security. He was previously the CTO and Director of Technology for MSN Communications, a top regional IT firm serving the western US (acquired by TDS Telecom).