March 24-26, 2024 | Kansas City, MO — Early Bird registration ends Feb. 23. Register Now

Breakout Session / Tuesday / March 26, 2024 / 10:00 AM

What Your Marketing Strategy Is Missing

Every restaurant will agree that marketing is essential to growing traffic, but what if their messages aren't targeting the right customers? And if they are, are those customers even engaged?

This session will teach attendees not only how to effectively engage their prospective customers but also how to measure the success of those efforts.


Tom Carr | Chief Marketing Officer | Chicken Salad Chick
Tom Carr is the Chief Marketing Officer for Chicken Salad Chick. He has brought to the Chick Family nearly 30 years of experience as a strategic, creative, and innovative marketing executive across a diverse range of industries. This includes entertainment, apparel, restaurants, consumer products, and media. He was twice named “marketer of the year” within the cable television industry. Tom hails from New Orleans, a city whose culture he credits for his unique take on brand storytelling.
Nico Nieto | Chief Marketing Officer | Naf Naf Middle Eastern Grill

Chad Urice | EVP Chief Strategy Officer | USIM
Chad is a seasoned professional with 25+ years of experience leading strategic planning and client services to propel businesses forward in highly competitive verticals and marketplaces. He is instrumental in managing and evolving USIM's overall media strategy, supporting client management, and identifying growth across verticals – QSR, retail, travel and tourism, education, healthcare, and entertainment.
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