March 11-13, 2025 | Myrtle Beach, SC — Registration is open until March 7. Register Now

What Your Marketing Strategy Is Missing


Every restaurant will agree that marketing is essential to growing traffic, but what if their messages aren't targeting the right customers? And if they are, are those customers even engaged?

This session will teach attendees not only how to effectively engage their prospective customers but also how to measure the success of those efforts.

Panelists
Tom Carr
Chief Marketing Officer
Chicken Salad Chick
Tom Carr is the Chief Marketing Officer for Chicken Salad Chick. He has brought to the Chick Family nearly 30 years of experience as a strategic, creative, and innovative marketing executive across a diverse range of industries. This includes entertainment, apparel, restaurants, consumer products, and media. He was twice named “marketer of the year” within the cable television industry. Tom hails from New Orleans, a city whose culture he credits for his unique take on brand storytelling.
Nico Nieto
Chief Marketing Officer
Naf Naf Middle Eastern Grill
Nico has +20 years of experience leading strategy, marketing, digital and growth initiatives for many Top 100 brands. In the QSR and Fast Casual industries he led global digital, content, and integrated marketing campaigns for McDonald's across +100 markets and over 20.000 restaurants. As the CMO of Naf Naf Grill he plays a crucial role in delivering brand innovation and growth strategies. Since joining the team in 2022, he has implemented branding, product innovation and marketing campaigns that have positioned Naf Naf as the leading Franchising Brand in the Middle Eastern Fast Casual segment.
Harold Walters
Co-Founder & CEO
Shootz Hawaiian
Harold Walters is first and foremost a husband, and father of 3. Featured in QSR Magazine as one of 35 young leaders to watch, Harold has casted a vision for Shootz to be a top nationwide Hawaiian Asian Fusion QSR. Prior to co-founding Shootz, Harold cut his teeth as an entrepreneur in the world of internet marketing and ecommerce. His past experience has helped him develop and execute innovative and effective digital marketing strategies that drive massive acquisition, frequency, and retention.
Moderator
Chad Urice
EVP Chief Strategy Officer
USIM
Chad is a seasoned professional with 25+ years of experience leading strategic planning and client services to propel businesses forward in highly competitive verticals and marketplaces. He is instrumental in managing and evolving USIM's overall media strategy, supporting client management, and identifying growth across verticals – QSR, retail, travel and tourism, education, healthcare, and entertainment.
Presented by