Deric Rosenbaum | President | Groucho's Deli
Deric Rosenbaum is currently the President of Groucho's Deli and a multi-unit franchise owner. Throughout his 20+ years in food service, Deric learned all the inner workings of the distribution side of the industry first-hand. He has been an operator, implemented a central distribution commissary, and project managed the opening of over 40 franchised units. Hailed as a builder by his colleagues, his career has been a progression of building sandwiches, teams, a restaurant brand, countless physical spaces, experiences, and a tech stack (his personal favorite). As the resident CTO of Groucho’s Deli, Deric is a firm proponent of open and bi-directional APIs and industry-wide data standards. Deric spent the last several years building, adding to, and refining Groucho's tech stack. His decision to move an 80-year-old restaurant chain into modern operations allowed the Groucho's Deli system to pivot, survive, and ultimately thrive for several years during the COVID-19 pandemic.