Beto Guajardo | President | Focus Brands International
Beto Guajardo was named President of Focus Brands International in early 2020. Beto brings extensive global experience in corporate and brand strategy, new business development, mergers and acquisitions and organizational structure. Over the past three decades, his career has spanned a broad spectrum of industries, including management consulting, global retail, automotive, energy, consumer packaged goods, and media and entertainment. Beto joined Focus Brands from Starbucks Coffee, where he served as Senior Vice President, Global Strategy. Beto built the Global Strategy team that was responsible for developing the company’s five-year strategic plan and operated as a coordinating body, creating and implementing strategies to succeed corporate goals. His teams worked extensively on executing Starbucks Delivery, acquiring technology to power Starbucks CRM, and developing new go-to-market processes to streamline store development innovation.