March 20-22, 2023 | Coral Gables, FL — Early Bird registration ends Dec. 16. Register Now

Breakout Session / Wednesday / March 22, 2023 / 1:00 PM

Creating the Ultimate Marketing Plan

A solid marketing plan includes more than catchy social media photos, witty slogans, word-of-mouth clout and a well-working loyalty program. Although each is important on its own, they must also work together to connect customers via in-store as well as digital messaging.

This session offers tangible ways to not only entice customers to give your brand a try but to also keep them coming back for more.


Claudia Lezcano | CEO | Fuku
With more than 25 years of marketing experience for major brands, Claudia Lezcano most recently worked at Church’s Texas Chicken where served as Senior Vice President of US Marketing. Before Church’s, Lezcano held top marketing positions at Celebrity Cruises, the NFL’s Miami Dolphins, and the MLB’s Miami Marlins. Her extensive QSR and restaurant experience also includes eight years at Burger King Corporation, where she led strategy and marketing communications for the then $3 billion company.

Jason Pierret | Vice President, Business Development | UMI
Jason Pierret has over 20 years’ experience helping multi-location and franchise brands effectively market across all locations. A strategic thinker, Jason has a talent for seeing the big picture and communicating in a way that’s relatable and authentic. He’s currently VP of Business Development for UMI Marketing Solutions, a full-service marketing operations partner for fast growing multi-location brands across QSR, and Fast Casual, as well as many other franchise service and retail verticals. As the head of sales and marketing, he brings UMI’s years of expertise on national rollouts, local store marketing and trade area growth to nationally recognized brands like Tropical Smoothie Cafe, Bagel Brands, and Freddy’s Frozen Custard & Steakburgers. Jason is a husband, and a father to two amazing kids, enjoys time with his family outdoors and is an avid distance runner.
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session sponsor


Take Your Team to the Summit!

Restaurant/Foodservice Operators who register two attendees may add a third attendee at no additional cost.

Group discount does not apply to Franchise Brokers/Consultants or Vendors.


Loews Coral Gables Hotel

To reserve your room, call 1-800-235-6397 and use the code NMG319 to receive the group rate of $299/night.


Connect with Restaurant Execs

Sponsoring the Summit will put you in meaningful conversations with executives in your target market.

Download the Sponsor Prospectus to learn more.