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Breakout Session / Wednesday / March 22, 2023 / 1:00 PM

Creating the Ultimate Marketing Plan

A solid marketing plan includes more than catchy social media photos, witty slogans, word-of-mouth clout and a well-working loyalty program. Although each is important on its own, they must also work together to connect customers via in-store as well as digital messaging. This session offers tangible ways to not only entice customers to give your brand a try but to also keep them coming back for more.


Laura Sporrer | Senior Marketing Manager | Teriyaki Madness
Laura Sporrer paved her intern-to-innovator career path in the industry starting 15 years ago. Currently Sr. Marketing Manager at Teriyaki Madness, Laura has driven success with brands like Quizno’s and HuHot Mongolian Grill, managing franchise marketing, campus, airport and other non-trad development, FDD management, market development and planning, public relations, and local shop marketing strategy and management. Always bringing a keen, creative eye, Laura’s current ambitions include employing nimble strategies that adapt to the current climate for Teriyaki Madness, recently named the nation’s fastest-growing restaurant chain by Restaurant Business.
Julie Wade | Senior Director of Marketing | Taziki's Mediterranean Café
Julie Wade joined Taziki's with over 15 years of franchise and retail marketing experience. Beginning with a large franchisee of Blockbuster Video and then working for two franchisors in the restaurant segment, Julie has a deep knowledge of high-touch marketing strategies like local store marketing and a broad high-tech skill set with rewards programs, online ordering, and digital advertising. In 2018 she received her Certified Franchise Executive designation and continues to be active in the franchising community.
Erin Walter | VP of Brand Marketing | Freddy’s Frozen Custard & Steakburgers
Erin Walter is the VP of Brand Marketing at Freddy’s Frozen Custard & Steakburgers, overseeing strategic marketing initiatives and execution. Erin leads brand, digital, grand opening and local store marketing programs and works closely with cross-functional teams to accelerate Freddy’s marketing footprint. She is passionate about growing brands and teams. Her background includes 19 years in the franchise restaurant industry with chains like Round Table Pizza, Marble Slab Creamery and Great American Cookies. Erin is a proud graduate of the University of Georgia, wife, and mom to three wild boys.

Jason Pierret | Vice President, Business Development | UMI
Jason Pierret has over 20 years’ experience helping multi-location and franchise brands effectively market across all locations. A strategic thinker, Jason has a talent for seeing the big picture and communicating in a way that’s relatable and authentic. He’s currently VP of Business Development for UMI Marketing Solutions, a full-service marketing operations partner for fast growing multi-location brands across QSR, and Fast Casual, as well as many other franchise service and retail verticals. As the head of sales and marketing, he brings UMI’s years of expertise on national rollouts, local store marketing and trade area growth to nationally recognized brands like Tropical Smoothie Cafe, Bagel Brands, and Freddy’s Frozen Custard & Steakburgers. Jason is a husband, and a father to two amazing kids, enjoys time with his family outdoors and is an avid distance runner.
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