March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after February 7. Register Now
Breakout Session / Wednesday / March 12, 2025 / 11:45 AM
Data-Driven Domination: A Site Selection Blueprint
Finding the perfect area for a new location is no longer a matter of gut feeling. By leveraging the power of data analytics, restaurant leaders can make informed decisions that drive growth and profitability. This session will delve into the specific use of demographic and traffic pattern data to identify prime locations and optimize expansion plans.
Experts will discuss:
- Analyzing income levels, age groups, family composition and foot traffic patterns.
- Leveraging foot traffic and consumer spending data to assess market potential.
- The impact of nearby businesses and attractions.
- Using real-time traffic data to optimize delivery and takeout operations.
- Mapping tools.
- Forecasting future trends and consumer behavior.
PANELIST
John Lucas | VP of Brand & Franchise Development | Farmer Boys
John Lucas is an industry veteran with over 35 years of hospitality and restaurant experience. In his role, John ensures Farmer Boys upholds our consistent operational standards and delivers a high-quality, reliable guest experience in every restaurant. Additionally, Lucas oversees all the system’s franchised locations and is responsible for building upon Farmer Boys’ high service standards at those locations. Lucas joined the Farmer Boys team in 2017 as a franchise business consultant and now serves as the Vice President of Brand and Franchise Development.
