March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after December 13. Register Now
Breakout Session / Thursday / March 13, 2025 / 11:15 AM
Food Truck Frenzy: Is It the Right Fit for Your Concept?
The food truck industry has experienced tremendous growth in recent years, offering entrepreneurs a unique and mobile platform to bring their culinary creations to the masses. However, not all restaurant concepts are suitable for a food truck model.
This session will explore the key factors to consider when determining if a food truck is the right fit for your restaurant concept, such as:
- Menu suitability.
- Food safety.
- Location and mobility.
- Investment requirements.
- Regulatory compliance.
- Operational challenges.
- Customer engagement.
PANELISTS
Bill DiPaola | President | The Lime Truck
William "Bill" DiPaola, President & CEO of NHG, LLC (Chicken Salad Chick) and Born from the Lime, LLC, brings 32 years of restaurant and franchise experience. He has held leadership roles in companies such as Swamp Dawg Restaurant Management, Ballard Brands, and Dat Dog Enterprises. Bill is also active in supporting BIPOC leadership through C.I.L.I. and advocating for franchising at the International Franchise Association. A seasoned public speaker, Bill has been featured in major publications like Forbes, Entrepreneur, and Franchise Times. He has received recognition from Biz New Orleans and New Orleans Magazine as a key industry leader.
Diana Krankl | Senior Franchise Sales Manager | Wetzel’s Pretzels
Diana Krankl is the Senior Franchise Sales Manager at Wetzel’s Pretzels, where she drives growth across all franchise formats in expanding new markets. Since joining Wetzel’s in 2021, Diana has focused on expanding the company’s presence through mobile franchise opportunities, helping franchisees bring fresh pretzels to communities nationwide. With over 15 years of experience in business management and sales, Diana is passionate about helping franchise partners succeed and driving growth for the brand.
