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Breakfast Briefing / Monday / March 25, 2024 / 8:40 AM

Setting the Tone: Leveraging Music to Attract Next-Gen Diners

In this breakfast briefing, we’ll discuss how music can become a core element of your restaurant's branding strategy to attract the next generation of diners. Discover the power of music in creating dining experiences that resonate with Gen Z and Millennials, who crave environments that are not just about eating and drinking, but also social engagement. When patrons enjoy the music together, they spend more time and money with you.

We'll outline practical steps for integrating music into your restaurant's ambiance, from curated playlists that reflect your brand's personality to innovative technologies allowing customers to interact with the music directly. Learn how these experiences can enhance brand identity, foster a deeper connection with diners, and set your establishment apart in a competitive market.

Key Takeaways:

  • Strategies for crafting interactive music experiences that amplify your brand's unique story. 
  • Insights on how music influences diner perception and loyalty.
  • Tips for using music to engage with customers on a more personal and memorable level.

Join us for a session that will enhance your brand strategy ensuring your restaurant hits all the right notes with the next generation of diners. 


James Sura | SVP, Sales | TouchTunes
Jamie Sura is the Senior Vice President of Sales at TouchTunes, a leading innovator in interactive entertainment and music experiences. During his 15-year tenure at TouchTunes, Jamie has been instrumental in steering the company through significant milestones and exponential growth. Under Jamie’s strategic sales leadership, TouchTunes has expanded its reach from 35,000 to 65,000 venues, marking an era of unprecedented growth and reinforcing our mission to transform the way people engage with music. Jamie's expertise in channel management and strategic sales initiatives has not only driven continuous revenue growth but also solidified TouchTunes' position as a pivotal force in enhancing music experiences in diverse settings.
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