Data is everywhere, and can come in many forms and flavors. The most successful franchises realize the importance of data in driving impactful decisions. But leveraging data to drive critical decision making doesn’t need to be as complex as it seems. What if you could get your data to make the best marketing decisions for your locations — automatically, and without you even knowing? Join us asJR Hopwooddiscusses ways to harness your data to automate day-to-day decisions that can maximize unit revenue, loyalty, and efficiency.