Site Selection Secrets: Unlocking the Next Goldmine Location


We all know that the right location can make or break a new franchise unit, and this session dives deep into the art and science of strategic site selection for optimal growth. We'll move beyond simple demographics to explore cutting-edge tools and methodologies, including geospatial analytics, traffic pattern analysis, competitive mapping and psychographic profiling.

Attendees will learn to:

  • Utilize advanced data and analytics to pinpoint prime, high-potential real estate locations for new units.
  • Negotiate advantageous lease terms and understand critical clauses to protect their investment.
  • Avoid common site selection mistakes that can lead to underperforming or costly locations.