Don’t Leave Money on the Table: Integrated Digital Campaigns to Generate Revenue Upsides

Jim Balis joined CapitalSpring in 2014 where he serves as Managing Director and Head of the Strategic Operations Group. He has over 40 years of restaurant experience and has served as CEO for more than 19 restaurant companies. Jim is currently CEO of Sizzling Platter which is a 660 unit multi-branded franchisee business operating restaurants in the US and Internationally. Previously he served as CEO of Buddy’s Pizza (the originator of Detroit Style Pizza), Norms Restaurants (an iconic family dining brand), and many other restaurant companies. Jim also serves on the board of directors of more than 10 different restaurant and restaurant service companies, and as an advisor to other boards. Prior to joining CapitalSpring, Jim was Founder and President of the Restaurant Management Group, a boutique advisory firm specializing in the restaurant industry.

Alonso Castañeda is VP of Brand Development & Strategy at Savory Restaurant Fund, an arm of Mercato Partners that focuses on delivering outsized returns through strategic growth and replication strategies. He leads the strategic oversight of brand initiatives, brand campaigns, and implementation of customer-facing systems that enhance the experience for their fast-growing consumer-facing brands. During his career, he has specialized in taking fast casual and polished casual food and beverage concepts and scaling them into 50-unit+ powerhouse brands.

Christine Johnson serves as Chief Operating Officer for Le Duff America (LDA). LDA is a Dallas-based subsidiary of Groupe Le Duff, an international bakery conglomerate. Le Duff America operates multiple restaurant concepts in the U.S. and Canada, including la Madeleine French Bakery & Café, Brioche Dorée, and Au Pain Doré. Ms. Johnson is accountable for business leadership, project delivery, client relations and delivering profit contributions consistent with global business targets. Furthermore, she bears the responsibility for continuing to develop the operational capability and leadership team to support business growth for the restaurant brands. Under Ms. Johnson’s leadership, despite inflation and skyrocketing cost of goods and labor, la Madeleine delivered a record performance in 2022. Prior to this role, Ms. Johnson served as Chief Administrative Officer, providing oversight to the human resources and legal departments.