Making Your Brand the Place To Be


Attracting employees and inspiring them to stay can feel a bit like bribing your teenager to spend time with you, but it shouldn’t have to feel as demoralizing. The “employee whisperers” on this panel will share specific ways they have helped employees love their brands. And like any good parent of a teen, they’ll be sure to share lessons learned from mistakes they made along the way.

Panelists
Stacey Kane
Restaurant Marketing Consultant
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and was named a Top 20 Movers and Shakers by Fast Casual Magazine three times. Currently, Stacey is a fractional CMO for several fast casual brands including and works as a marketing consultant for CORE: Children of Restaurant Employees a non-profit that serves food and beverage employees with children.
Claudia Lezcano
SVP, US Marketing Officer
Church's Chicken
Claudia Lezcano brings with her more than 20 years of success in the marketing and advertising industry, helping numerous high-profile organizations drive growth and build brand loyalty. A proficient collaborator specializing in brand development, strategic & tactical planning and profit building, Claudia most recently served as AVP, Product Marketing for Celebrity Cruises in Miami, FL. Claudia’s previous experience includes leading the marketing efforts at the Miami Marlins as the Vice President, Head of Marketing, where she developed and implemented a brand strategy resulting in a +30% year-over-year season ticket sales revenue increase. Prior to this, Claudia held the position of Senior Vice President, Chief Marketing Officer for the Miami Dolphins , where she led strategic marketing initiatives.
Carrie Martin
VP of Operations Services
Mr Brews Taphouse
As Vice President of Operations Services for Mr Brews Taphouse, Carrie Martin brings over 30 years of restaurant experience to the rapidly growing franchise brand. Prior to joining Mr Brews in 2019, Carrie served as Director of Training for bd’s Mongolian Grill for 15 years accumulating a variety of different responsibilities under her leadership including HR, R&D and operations. Early on in her career, the Michigan State University Hospitality Business School grad also worked for Ruby Tuesdays and a T.G.I Fridays Franchise Group based in Phoenix, AZ. In her current role with Mr Brews, Carrie leads the charge helping develop and oversee training and operations for all 16 Mr Brews Taphouse locations.
Moderator
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