March 24-26, 2024 | Kansas City, MO — Early Bird registration ends Nov. 17. Register Now

Breakout Session / Thursday / March 31, 2022 / 1:30 PM

Finding Middle Ground: Franchisees and Franchisors Weigh In

Franchising is obviously the fastest path to growth, but only if the operations model is solid and the franchisor is willing to work alongside their franchisees throughout the process. The franchisee, of course, must be willing to take advice and criticism.

This session brings together franchisees and franchisors, who have met one another halfway on the road to expansion. They will share the good, the bad and the ugly about their journey to success.


Justin Bartek | Marketing Director | JINYA Holdings
Justin Bartek serves as marketing director for JINYA Holdings, Inc., where he specializes in building brand identities through data-driven decisions and highly valued partnerships and collaboration. As marketing director Bartek has overseen marketing strategies for four different concepts – JINYA Ramen Bar, bushi by JINYA, Robata JINYA and JINYA Ramen Express – as well as helped expand the business with new franchisees and investors. Social media, co-branding partnerships and influencer content are currently Bartek’s biggest strategic marketing focuses. Prior to joining JINYA, Bartek spent 15 years in marketing for various emerging restaurant concepts including The Halal Guys, Veggie Grill and Qdoba Mexican Grill.
Adenah Bayoh | Founder, Franchisee | Cornbread, IHOP
Adenah Bayoh embodies the American dream. She is now one of the most successful entrepreneurs in NJ. Inspired by her grandmother, she is now the owner of 7 restaurants which include 4 IHOP franchises, Cornbread her 1st independent fast casual, soul food restaurant, co-founded w/ fellow entrepreneur, Zadie B. Smith. She currently has two locations in NJ and one opening soon in NY. Adenah’s mission is bringing high quality food & services to urban communities, in July she launched her latest restaurant concept, Urban Vegan, downtown Newark. Adenah is also a very successful real estate developer with a portfolio of several major residential and mixed-use urban redevelopment projects across northern NJ.
Kristen Briede | Senior VP of International & Global Brands | P.F. Chang’s
Amy Ohde | Executive Director, Launch Support | Chick-fil-A
Amy Ohde is the Executive Director of Launch Support at Chick-fil-A. In this role, she sets the overall strategy to ensure the successful launch of high-performing leaders and thriving business opportunities at Chick-fil-A. She and her team are responsible for leading Company Operated Restaurants, domestic & international openings of Chick-fil-A Restaurants, Chick-fil-A’s Leadership Development Program as well as Chick-fil-A’s Field Talent (3-4,000 trainers across the country). Prior to this role, Amy led the reorganization of Chick-fil-A’s consulting model, which is the vehicle in which Operators receive direct support from the corporate staff.

Patrick Pleiss | Co-Founder | Hyperlocology
Patrick Pleiss is co-founder and head of operations for Hyperlocology. Hyperlocology enables multi-location and franchise restaurant brands to centrally control local advertising, across the most powerful digital channels, for hundreds or thousands of locations. Hyperlocology’s best-in-class technology includes an automated local advertising campaign builder, location-level analytics, community data, and per-location insights to drive meaningful business outcomes.
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session sponsor


Take Your Team to the Summit!

Restaurant/Foodservice Operators who register two attendees may add a third attendee at no additional cost.

Group discount does not apply to Franchise Brokers/Consultants or Vendors.


InterContinental Kansas City at the Plaza

To reserve your room, call 1-816-756-1500.


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