March 11-13, 2025 | Myrtle Beach, SC Register Now
Sipping Into Higher Sales With Beverage Innovation
Customers are more interested now than ever in treating themselves to innovative beverages while dining out, according to December 2021 research from The National Restaurant Association. The group predicted that flavored sparkling waters, seltzers, spicy-rimmed cocktails and CBD-infused beverages to gain popularity in 2022, but creating such intricate drinks for mass consumption could be quite the challenge for restaurants suffering labor shortages. This session will discuss how to quench the consumer’s thirst despite fewer workers and rising supply costs.