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Breakout Session / Thursday / March 31, 2022 / 11:45 AM

Marketing With Limited Resources

As nice as it sounds, we can’t all have the marketing budgets of Chipotle, Subway and McDonald’s, but that doesn’t mean your brand can’t capture customer engagement.

These marketing gurus will share some innovative and inexpensive ways they’ve attracted a lot of attention (and dollars) for their brands.


Kyle Noonan | Owner & CEO | Free Range Concepts
Kyle Noonan is an American entrepreneur, speaker, television personality, and creative tastemaker. First known as an entrepreneur who grew his hospitality and entertainment company to a $50mm company in five short years and is on pace to eclipse $100mm in revenue by his eighth year. Not only has Kyle quickly emerged as an innovative entrepreneur and respected speaker, but he has been recognized as an engaging media personality appearing in national outlets such as CBS, NBC, ABC, Fox, Bravo, ESPN, FoodNetwork, Travel Channel, Food & Wine Magazine, New York Times, WallStreet Journal, and many more. Kyle has been described “as innovative as he is engaging” by the New York Times.
Brooke Perry | VP of Marketing | Original ChopShop
Brooke Perry is a dynamic brand marketing leader serving as Vice President of Marketing for Original ChopShop, a rapidly growing 17-unit fast-casual brand featuring 'Feel Good Food,' and bellagreen, an emerging eight-unit American bistro with an eco-friendly mission. She is known for her out-of-the-box approach to brand building, which is rooted in inspiring real brand to human connections while infusing energy into teams and drawing actionable insights from data. She has a strong record of driving results through the development of authentic integrated sales and marketing strategy, methodical execution and digital innovation. Before joining Original ChopShop and bellagreen in 2018, Brooke created and executed brand strategies for Jamba Juice and Zoes Kitchen.
Lily Saer | Marketing Manager | The Saxton Group
Equipped with agency experience and a genuine passion for the restaurant industry, Lily Saer was hired in 2018 as the Social Media Specialist for The Saxton Group, a multi-unit McAlister’s Deli franchisee. Within 2 years, she was promoted to Marketing Manager. Lily is an expert in local restaurant marketing for 80+ restaurants; she identifies key opportunities for sales growth and implements various digital strategies to drive loyalty acquisition and retention. Her day-to-day responsibilities range far and wide, including conception of marketing materials, strategic partnerships with local schools to NCAA collegiate organizations, restaurant field support, public relations, promotional execution, copywriting and working alongside McAlister’s Deli Corporation in Atlanta.

Rob Reed | Senior Advisor, Enterprise Brands | SOCi
Rob Reed is an entrepreneur and adventure-sports enthusiast. In 2010, he founded a VC-backed software company that enables hyperlocal marketing at scale. Clients included Starbucks, At&T, 7-Eleven, Applebee's, and hundreds of top consumer brands. He's also written for publications such as, National Geographic Adventure, Elite Traveler and The Huffington Post. Most recently, Rob launched a podcast with Forbes called Clicks 2 Bricks about multi-location marketing and joined local marketing platform SOCi as a Senior Advisor.
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