March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after December 13. Register Now
Lunch & Learn / Friday / April 1, 2022 / 12:30 PM
From “Click to Cluck”: Owning the Hybrid Customer Journey
Whether you are a marketer or partner with marketers, you are not going to want to miss out on this Lunch & Learn!
Come enjoy a local menu staple - Nashville Hot Chicken - while we share the “secret sauce” for franchise marketing success. We’ll provide spicy hot tips to help you drive more clicks online and “clucks” or conversions for your brand’s locations.
Through our scenario based presentation, we’ll walk in the shoes of three personas - Dan a hybrid consumer, Molly a MVP corporate marketer, and Fiona a rockstar franchise owner - and learn how corporate marketers like Molly can:
- Prove the value of marketing to franchisees
- Market locally at scale
- Empower franchise owners to create on-brand local campaigns
- Turn digital first consumers into raving fans
PRESENTER
Justin Lerner | Marketing Manager, Americas | Uberall
In his role at Uberall, Justin Lerner executes strategic marketing programs to connect multi-location brands to the opportunity to boost their online presence while driving customers offline. Justin embodies a passion for delivering strategic execution and thoughtful marketing campaigns. His background in lifecycle and analytical marketing has led to a diverse marketing background which lends to his current focus at Uberall. In his spare time, he enjoys live music and exploring new places whenever the opportunity arises.
