Jill Marchick | VP, Consumer Insights & Business Analytics | Applebee's Neighborhood Grill + Bar
Jill Marchick passionately pursues the art and science of decoding consumer behavior. She uses her skills to achieve strategic growth and profitability goals for multinational companies in diverse global markets and has supported some of the world’s most loved brands, including Starbucks, Hershey, and Applebee’s. Jill joined Applebee’s in 2021 as the Vice President of Consumer Insights & Business Analytics. With her leadership, her team focuses on understanding guest behavior and translating the learning into forging paths for growth. The insights and knowledge her team uncovers is vital in supporting data-driven decision-making at the brand level. Prior to joining Applebee’s, Jill led Consumer Insights at Pacers Sports & Entertainment and at Aramark Corporation. There she pioneered new research methodologies, strengthened, and streamlined vendor partnerships, and brought the consumer into all aspects of the business to increase engagement and sales.