March 24-26, 2024 | Kansas City, MO — Early Bird registration ends Feb. 23. Register Now

Breakout Session / Monday / March 25, 2024 / 2:45 PM

Is Your Content Attracting Customers?

Creating consistent omni-channel content and serving it at the right time and place is the secret sauce to marketing - but how do you know if you are actually building a better customer experience?

Take a page from the operators in this session who have profited by captivating customer loyalty through localization and personalization.


Jami Bond | VP of Franchise Development | Goodcents
Jami Bond, CFE, is vice president of franchise development for Goodcents. With an extensive background in restaurant marketing and franchise development, she loves helping entrepreneurs launch their own businesses, and she is very proud to work for a company that provides the support franchisees need to thrive. A graduate of Washburn University, Bond holds a degree in marketing and finance. She is a member of Chief, a private network built to drive more women into positions of power and keep them there.
Alexis Eldridge | VP of Marketing | Angry Chickz
Steve Lieber | VP of Franchise Development | BurgerFi
Steve Lieber is a respected figure in the restaurant industry, celebrated for his expertise in restaurant concept design and successful operations. A certified pizzaiolo from Italy, he earned the title of Best Pizza in the USA in 2009. Currently, as Vice President of Franchise Development at BURGERFI International, he represents both the BURGERFI and Anthony's Coal Fired Pizza & Wings brands. Steve has led his team to sell over 150 franchises to 50+ groups, spanning 20+ states and international markets like Kuwait and Saudi Arabia. His commitment extends to mentoring franchisees and boosting local store marketing strategies for profitability.
Greg Wold | VP of Marketing | Toppers Pizza
On January 20, 2020, Greg’s oldest daughter ordered Toppers Buffalo Mac and Cheese pizza after she gave birth to Greg’s first grandchild (the wonderful Alana Grace). Having played a key role in building some of the most iconic restaurant brands on the planet (Jersey Mike’s, Jimmy John’s, and BWW), he knew in "that very moment" that Toppers was something special, that Toppers was a company that consumers across the country could connect to and become passionate about. On October 3, 2020, Greg became Vice President of Marketing for Toppers Pizza. Greg firmly believes that Toppers’ one-of-a-kind product puts big-chain pizza to shame and that consumers' love of that product will drive the growth of the brand from an emerging concept to a dominant concept within the QSR pizza category.

Jaydee Devine | Senior Content Architect | Contentful
Jaydee Devine, Senior Content Architect at Contentful, has been transforming content experiences for over a decade. She is a fierce advocate of leveraging content as a strategic business asset through people, process, and technology. In her role at the world's leading composable content platform, she helps customers unlock the potential of content by bridging the gap between content strategy and content management.
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