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February 22-24, 2021 | Atlanta – Registration is open. Sign up today!

BREAKOUT SESSION / TUESDAY / FEBRUARY 23, 2021 / 1:15 PM

Appealing to Shifts in Consumer Behavior: Rethinking Your Physical Layout

Between now and 2023, restaurant delivery is projected to grow at more than three times the rate of on-premise sales. Online food delivery market will grow from $35 billion globally today to $365 billion by 2030.

Will this aggressive shift in consumer behavior make you rethink your physical store layout? Is the need for a large seating capacity shrinking? We will take a look at how kitchen and seating layouts are drastically changing to accommodate off-premise.

PANELISTS

Alex Canter | CEO | Ordermark

Alex Canter is a restaurant industry innovator, in-demand speaker, and passionate advocate for restaurant operators and workers. He was raised in the kitchen of the world-famous Canter’s Deli in Los Angeles, where he and his team invented Ordermark. A fourth-generation restaurateur, the restaurant business has been in Alex’s blood for over 85 years. In addition to being the visionary and leader of Ordermark, Alex is active with the Techstars network and enjoys mentoring other restaurant technology entrepreneurs. A 2019 recipient of the Forbes 30 Under 30, Alex has previously led several technology ventures.

Ross Franklin | Founder & CEO | Pure Green

Ross Franklin, is the Founder & CEO of Pure Green Franchise, one of the fastest growing juice bar franchises. Ross is ranked as one of the top five wellness entrepreneurs by Thrive Global and has two decades of experience building top tier brands within the health and wellness industry. He is a sought after keynote speaker and presenter.

Beto Guajardo | President | Schlotzsky’s

Beto Guajardo began his term as President of Schlotzsky’s in September 2019. Beto brings extensive global experience in corporate and brand strategy, new business development, mergers and acquisitions and organizational structure. Over the past three decades, his career has spanned a broad spectrum of industries, from management consulting, global retail, automotive, energy, consumer packaged goods, and media and entertainment. Beto joins FOCUS Brands from Starbucks Coffee, where he served as Senior Vice President, Global Strategy. Beto built the Global Strategy team that was responsible for developing the company’s five-year strategic plan and operated as a coordinating body, developing and implementing strategies to succeed corporate goals. His teams worked extensively on executing Starbucks Delivery.

MODERATOR

Ben Lawrence | Aziz Hashim endowed Professor in Franchise Entrepreneurship | Georgia State University

Ben Lawrence is the Aziz Hashim endowed Professor in Franchise Entrepreneurship at Georgia State University. His research focuses on topics that intersect service operations and marketing with a particular interest in franchise relationships. Prior to joining GSU’s School of Hospitality, he was on the faculty at Cornell University where he was honored with the Hotel School Teacher of the Year Award for freshman core in 2013 and 2015. He currently serves as VP and Treasurer of the International Society of Franchising and VP of Programs for the POM College of Service Operations.

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