BREAKOUT SESSION / WEDNESDAY / FEBRUARY 24, 2021 / 12:45 PM
Local-Store Marketing: The Key to Making Your Restaurant the ‘Place to Be’
It’s no secret that getting involved in your local communities helps generate traffic and sales gains. What’s hard, however, is understanding the best way to connect with your neighbors. Funds are limited, so you have to make choices on where and how you invest. Event sponsorships, product promotion, social media and engaging with schools in your area are just a few avenues to explore. This panel of experts will discuss what’s worked for them as well as mistakes they’d avoid in the future.
Brett Campbell | Vice President, Field Marketing | Tropical Smoothie Cafe
Brett Campbell, Vice President of Field Marketing for Tropical Smoothie Cafe has a proven track record of contributing to the revenue growth of organizations in the franchise food sector, such as HoneyBaked Ham, Moe’s Southwest Grill, Papa John’s and Tropical Smoothie Cafe. In his current role, Brett leads the Tropical Smoothie Field Marketing team who are responsible for all local marketing including media, sports partnerships and local store marketing. With Tropical Smoothie Cafe opening over 120 cafes, his team also manages the marketing of new store openings.
Stacey Kane | Restaurant Marketing Consultant
Stacey Kane has over 20 years of experience building multi-unit restaurant brands. She joined U.K. based LEON in May of 2019 as the Head of Marketing and Customer Magnetism to help bring naturally fast food home to the United States. As the Chief Marketing Officer of Firenza Pizza she facilitated the high-speed growth of the fast-casual pizza brand. In late 2016 Stacey joined Chef Jose Andres’ Think Food Group to work on the marketing of vegetable forward – Beefsteak. Prior to that she served as the Chief Marketing Officer of the 35-unit comfort casual chain, East Coast Wings + Grill. In 2007, Stacey started at California Tortilla as the VP of marketing.
Bryan Lewis | Founder | Press Waffle Co.
When Founder & President Bryan Lewis was traveling across Europe with his fiance in the summer of 2013, they encountered the Liege waffle for the first time. Upon returning to Dallas, they could not find them anywhere, so Bryan set out to do it on his own. With no culinary background, he tinkered in the kitchen for over a year before he had perfected the recipe. With a desire to share his waffles with everyone he knew (and more!), Press Waffle Co. was born. When Bryan’s brother, Caleb, moved home from college, they began dreaming and planning their business and after a successful Kickstarter Campaign, finally founded Press Waffle Co. as a food truck in 2016. Press Waffle Co. opened its first permanent storefront in late 2017 and now operates 3 company owned stores, with plans for more this year.
Kyle Noonan | Owner & CEO | Free Range Concepts
Kyle Noonan is an American entrepreneur, speaker, television personality, and creative tastemaker. First known as an entrepreneur who grew his hospitality and entertainment company to a $50mm company in five short years and is on pace to eclipse $100mm in revenue by his eighth year. Not only has Kyle quickly emerged as an innovative entrepreneur and respected speaker, but he has been recognized as an engaging media personality appearing in national outlets such as CBS, NBC, ABC, Fox, Bravo, ESPN, FoodNetwork, Travel Channel, Food & Wine Magazine, New York Times, WallStreet Journal, and many more. Kyle has been described “as innovative as he is engaging” by the New York Times.
Karl Mawhinney | Chief Partnerships Officer | Huddle, Inc.
Karl Mawhinney is Chief Partnerships Officer for Huddle, Inc where he oversees partnerships. Prior to Huddle, Karl was with the Harlem Globetrotters, where he was VP-Global Partnerships leading sponsorship sales, strategic partnerships and special programming. Karl brings over 20 years of property and agency experience. He has previous leadership roles at Van Wagner Sports & Entertainment, Lagardere Unlimited, and over ten years in the college sports landscape, including ISP Sports.