BREAKOUT SESSION / FRIDAY / APRIL 1, 2022 / 1:30 PM
Session Topic – Coming Soon!
Competition for customer dollars is steeper than ever as brands are not only going head to head with one another but also with grocery stores, gas stations and subscription meal services.
While these nontraditional restaurant experiences are a threat, especially by catering to those trying to maintain a certain type of diet, brands can learn a lot from them.
Executives in this session will share how they are offering innovative products and customer experiences to beat these trespassers at their own games.
Hassy Braggs | Director of Marketing | Your Pie
With more than 15 years of professional marketing experience, Hassy Braggs brings a wealth of industry knowledge to the Your Pie family. He has held marketing and brand development roles for national brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN. As Marketing Director at Your Pie, Hassy is responsible for developing and implementing Your Pie’s overall marketing strategy and brand development at both the national and store levels, with a particular focus on raising brand awareness among new audiences, driving store sales and fueling franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.