BREAKOUT SESSION / TUESDAY / FEBRUARY 23, 2021 / 11:00 AM
Using Technology to Acquire NEW Customers
We’ve all heard the stats about how it costs more to attract new customers than to keep old ones, but that doesn’t mean you should forget about introducing your brand to newcomers.
This session will offer tech-savvy tips and tricks to help you not only entice first-timers to give your brand a chance but also how to make the most out of that first impression.
Tanvir Bhangoo | VP of Technology | Freshii
Tanvir Bhangoo is a business and technology transformation leader, helping global organizations gain competitive, cost, and operational advantages through tech and digital transformations, with a focus on people and culture. Some of his experience includes various tech and leadership roles at Restaurant Brands International (Burger King, Tim Hortons, and Popeyes), Exxon Mobil (Imperial Oil), and Freshii. Currently, Tanvir is the VP of Technology at Freshii, spearheading an end-to-end digital and technology transformation to drive revenue and profitability through digital channels. Tanvir oversees strategy and execution for all in-store tech, digital platforms, and internal IT, including a new omni-channel customer experience, CRM, loyalty, and all in-store tech.
Dan Gertsacov | Global Chief Marketing Officer | Focus Brands
As Global Chief Marketing Officer, Dan Gertsacov is responsible to oversee FOCUS Brands’ marketing, advertising, menu innovation, digital and mobile commerce initiatives. Prior to his current role, Dan was the Chief Marketing and Digital Officer of Arcos Dorados, leading the digitalization of the company. Previously, Dan was the CEO, Americas for LenddoEFL. Earlier in his career, Dan was responsible for Google’s operations in the Andean Region, Central America and the Caribbean. Previous to that role, Dan was Head of Sales of Google Argentina. Additionally, Dan was Vice President of Business Development at Univision Networks and the Founding Director of Forum Empresa. Dan holds an MBA from Harvard Business School, where he was a Goldsmith Scholar.
Desi Saran | Founder & CEO | Sweetberry Bowls
Sweetberry Bowls was founded in 2017 by restaurant veteran, Desi Saran. He is a serial entrepreneur with an MBA in Finance & BA in Economics from Rutgers University. Desi has extensive experience in developing fast-casual chains and tech start-ups. He created Sweetberry Bowls to provide quality and affordable healthy food options to consumers. The healthy, fast-casual concept specializes in Acai bowls, Poke Bowls, Smoothies, Wraps, & Salads with a focus on product, atmosphere and extraordinary customer service. Under Desi’s leadership, the company opened 20 units across 7 states in 2 years.
Paul Webster | VP Business Development | Livit Design & Fast Fine Restaurant Group (1889/V)
Paul Webster is VP Business Development at Livit Design in Madrid, Spain, the world’s leading F&B Strategic Brand Consultants and Restaurant Concept Design Company and also VP Business Development of Livit’s very own test-lab restaurants 1889, Fast-Fine Pizza (Stockholm, Sweden) & V (Los Angeles, CA and Malmö, Sweden), part of the Fast Fine Restaurant Group. Livit helps make brands more relevant, through trends, design, technology and much more, combining the best possible guest experience with operational efficiency and profitability. Livit has developed over 13,000 projects in the last 20 years. A new Livit designed restaurant opens every 8 hours somewhere in the world.
Logan Lenz | Chief Technology Officer | Order Media
Serving as the leader of a marketing agency seemed like the logical next step for a serial entrepreneur who is used to coding his way to product launches. As Chief Technology Officer of Order Media, Logan Lenz has not only built products and processes that help the agency achieve more with less, but he also spearheaded the development of a data platform designed for multi-location companies and other agency partners to leverage. When Logan isn’t spending time streamlining advertising and media buying processes, he’s with his high school sweetheart turned wife and three children in South Florida.