How Big Name US Brands Are Using the Latest Tech to Drive Sales

We live in a technology age — loyalty apps, email and text messaging, digital menu boards, geofences — but do you have to have it all? And if you are a small brand where do you start? Execs from a few of the most successful brands in the US will discuss the differences among the tech platforms, which they like best and how they make their tech budgets work for them.


Elizabeth Friend | Consumer Foodservice Strategy Analyst | Euromonitor

Elizabeth Friend is the Consumer Foodservice Strategy Analyst at Euromonitor International. She helps restaurant operators and suppliers better understand the global dining-out landscape, publishing strategy briefings, reports, and other ad-hoc analysis. She also helps to manage the production of Euromonitor’s annual restaurants data, working with analysts on the ground in fifty-four countries to conduct research on industry market sizes, growth forecasts, competitive intelligence, and consumer trends.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.

James Walker | President – Operations & Development | Johnny Rockets

James Walker is President of Operations & Development for Aliso Viejo, CA based Johnny Rockets. He has over 25 years of senior level and management experience in the hospitality and retail industry, and has conducted business in a wide range of global markets, including Saudi Arabia, Tunisia, Pakistan and Mongolia. Comfortable from the dish room to the board room, James’ specific skill sets include mergers and acquisitions, development, operations, licensing and R&D. Major positions have included the roles of president and chief development officer, as well as senior operations and R&D positions. He has spent time with such brands as Baja Fresh, Cinnabon and Sweet Factory.


Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

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