4:00 pm | Registration opens
5:00 pm | Opening Keynote Session
Carl Howard, CEO of Fazoli’s, discusses how he joined the failing American quick-service brand in 2008, and quickly transformed it into a thriving fast casual brand that has reported strong growth and sales over the past few years.
Chief Executive Officer
6:00 – 8:00 pm | Opening Reception
Join us at the start of the Summit for a chance to network with attendees, speakers and sponsors over cocktails and hors d’oeuvres.
8:00 am | Registration & Breakfast
8:45 am | Opening Remarks
• Cherryh Cansler | Director of Editorial | Networld Media Group
9:00 am | Keynote Session
Hear from Carl Reader, author of The Franchising Handbook: How to Choose, Start and Run a Successful Franchise and The Startup Coach; Director of d&t and Affiliate Forum Chair of the British Franchise Association whose key goal is to help businesses to start, grow and franchise. Widely regarded as the UK’s leading expert and advisor to small businesses, Carl prides himself on offering straightforward advice to businesses looking to start, grow or franchise… and lives by the simple ethos of “rolling your sleeves up and take action”.
The Franchising Handbook and The Startup Coach
10:00 am | Refreshment Break
10:30 am | Panel Session
How can you manage your marketing to keep a central voice when working with franchisees? Is it OK to allow the franchisee to control his own messaging or does that lead to a disjointed brand voice? Our experts will answer these questions and more to help you keep control of your brand without stifling your franchisees.
11:30 am | Refreshment Break
12:00 pm | Panel Session
We live in a technology age — loyalty apps, email and text messaging, digital menu boards, geofences — but do you have to have it all? And if you are a small brand where do you start? Execs from a few of the most successful brands in the US will discuss the differences among the tech platforms, which they like best and how they make their tech budgets work for them.
• Elizabeth Friend | Consumer Foodservice Strategy Analyst | Euromonitor
• James Walker | President – Operations & Development | Johnny Rockets
1:00 pm | Lunch & Learn
When it comes to your restaurant’s kitchen, the future is now. This revelation comes at an apt time for restaurateurs faced with labor shortages, high turnover and demanding customers, who expect quick, cheap and high-quality food. This panel will not only discuss today’s must-have automated equipment, but experts will share tips on creating streamlined processes to help kitchens save time and money, while increasing energy efficiency and achieving higher food quality.
2:15 pm | Refreshment Break
2:30 pm | Panel Session
Brands often get hung up on not having a budget for major marketing campaigns, but many initiatives can be executed with little time and money. This panel of innovative thinkers will show you how they reached thousands without spending thousands… or even hundreds.
3:30 pm | Break
3:45 pm | Panel Session
Fast casual pizza brands have popped up all over America and are now going global. Spurred by the popularity of customization and oven technology that allows pizzas to be cooked in a couple minutes, the fast casual pizza trend isn’t slowing. This panel dissects the trend to give attendees an inside look on the segment’s best practices and to help them understand how the the fast casual model of offering quick, inexpensive but high-quality food is being applied to delivery.
4:45 pm | Break
5:00 pm | Panel Session
Whether you’re taking your brand global or to a different neighborhood, controlling the supply chain is imperative to a successful business. This panel will teach you how to navigating the supply chain and learn ways to set up relationships that benefit both franchisor and franchisee.
• Rafik Farouk | VP, Franchise Development and Operations | Consolidated Restaurant Operations, Inc.
7:30 – 10:30 pm | Dinner Party
After a full day of informative and inspiring sessions, get ready for an evening of great food and great conversation in a unique setting. Attendees of the Restaurant Franchising & Innovation Summit will be treated to a private dinner party at a special location. The dinner party is included with your Summit registration at no additional cost. Transportation will be provided.
8:00 am | Breakfast
9:00 am | Small Group Discussion
The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes.
10:30 am | Refreshment Break
11:00 am | Panel Session
Regardless of location, the service format or the type of food on the menu, a few problems are universal, and one of the biggest issues is recruiting and keeping great employees. This session will not only teach attendees how to attract high-performing employees but will also share best practices on how to keep those employees happy.
12:00 pm | Break
12:15 pm | Panel Session
Restaurants that offer new flavors and menu items before their customers even realize they want them will not only win with millennials, but diners of all ages. This session will break down the world’s food trends to help you provide this year’s must-have menu offerings. What’s the next salted caramel or the new sriracha? We’ll tell you!
1:15 pm | Lunch
2:00 pm | Panel Session
Global food truck sales last year hit $1.2 billion last year, which may seem small considering that the global restaurant industry is worth $800 billion. Food trucks and carts, however, are a solid way for established brands to drive sales but are strong enough, these days, to stand on their own without brick-and-mortar parents.
Our food truck experts will give an overview of the future of the industry and share best practice tips on how to get ahead of the food truck craze before it leaves you in the dust.
3:00 pm | Refreshment Break
3:30 pm | Closing Keynote Session
All execs dream of taking their businesses global, but how do you know if you are ready to expand your franchise beyond your borders? Justin Livingston, VP of Development, Coyote Ugly Saloon, has been in your shoes and will share how the American brand made the leap toward global domination. He’ll describe some of the successes and failures of the brand, which now has 20 units around the world, and offer tips as well as a list of pros and cons to consider before going outside your home base.
VP of Development
Coyote Ugly Saloon
4:30 pm | Summit adjourns
Agenda and speakers are subject to change.