KEYNOTE SESSION / THURSDAY / 20 JULY 2017 / 11:00 AM
How Fast Food Can Be Good Food
Launched in 2004, LEON, a quick- service brand based in the UK, set out to prove that fast food can taste good, do you good and be kind to the planet. LEON’s founder and CEO John Vincent will share his vision behind the brand known for serving fun, fresh food quickly and at an affordable price.
He will discuss his strategy for bringing the best food to the most people, his outlook on building a brand with purpose and how the key to LEON’s successful growth has been its people.
John Vincent | Founder and CEO | LEON
John Vincent is CEO of LEON, the naturally fast food chain, which he co-founded with Henry Dimbleby in 2004 to make it easier for everyone to eat well. He previously worked as a strategy consultant for Bain & Company, where his business travels made him realise that the only available food on the go was making everyone fall asleep and wake up fat. With the declared aim to create “a McDonalds in heaven”, and working with chef Allegra McEvedy, John and Henry opened the first LEON on Carnaby Street in 2004. Shortly after it was awarded ‘Best Newcomer’ at the Observer Food Monthly Awards. John took over the day to day running of Leon in 2014, leads the menu innovations and has co-authored three of the Leon cook books. LEON now has more than 45 restaurants throughout the UK and one in Amsterdam, and plans to open many more in 2017.