Creating Craveable Food and Experiences to Liven Up Your Menu and Drive Traffic

Your menu is the No. 1 way in which your brand speaks to customers, so incorporating the latest menu trends is just as important as offering unique food items that customers can only get by visiting your concept. Striking the right balance between the two is a must, so this panel dissects the science, myths and the secrets to creating menus that result in “return-for” restaurant visits.


David Baer | COO | Firenza

Dave Baer started as a driver for Domino’s Pizza while in college 1991. He managed a Domino’s Pizza store in 1994 and was Rookie manager of the year. From 1994-1998, he held positions of Supervisor, Senior Supervisor and Training Director of Corporate operations at Domino’s Pizza in the Northeast. From 1998-2012, he was VP of Operations of a 17 store Franchise. Since 2012, he has been the Director of Operations at the Zinga Franchise group and multi unit franchisee. From 2014 to present, he has been President and COO/ Co Founder of Firenza Pizza. He has since opened locations across the country.

Ron Simpson | Co-Owner | The Avocado Show

“You don’t have to know exactly what you’re doing to be successful.“ Creative serial entrepreneur Ron Simpson [33] discovered this life philosophy at quite a young age and never ever looked back. After setting up and selling a few startups varying from marketing to music and events to fashion, his latest challenge “The Avocado Show”, a restaurant based in Amsterdam, took the whole world by storm with hundred millions of views, huge worldwide fan bases, daily lines in front of the door, multi millions in funding, sparring sessions with the leaders of the industry, fans camping outside and 5 award nominations.

Maxine Vogt, Research Analyst, Euromonitor International

Maxine Vogt is a research analyst at Euromonitor International, a world leader in strategic research for consumer markets. With a background in consumer psychology, Maxine analyses the services and payments landscape, including industries such as foodservice, retailing and consumer finance. She provides insights on trends, developments, growth opportunities and competitive environments across these industries for various European countries, including the UK, France and Switzerland. In addition to contributing to Euromonitor’s syndicated database Passport, Maxine works on producing strategic content across the industries she researches. She is based out of Euromonitor International’s London office, and holds a master’s degree from the IE Business School.


session sponsor

Andy Wiederhorn | Chairman and CEO | Fatburger

Andrew A. Wiederhorn has served as the Chairman of the board of directors and President and Chief Executive Officer of FAT Brands Inc. since its formation. Andy has served as the Chairman of the board of directors and Chief Executive Officer of Fatburger North America, Inc. since 2006 and Buffalo’s Franchise Concepts, Inc. since 2011. He also served as the Chairman of the board of directors and Chief Executive Officer of Fog Cutter Capital Group Inc. since its formation in 1997. Andy previously founded and served as the Chairman of the board of directors and Chief Executive Officer of Wilshire Financial Services Group Inc. and Wilshire Credit Corporation.