Food trucks, which were once seen only as an economical way to provide foodservice to worksites, are now finding popularity with a variety of brick-and-mortar restaurant chains – big and small. While some brands are using these restaurants on wheels as a way to market their standard concepts, others are solely operating mobile businesses.
This session will not only uncover how brands can use food trucks and stalls as marketing vehicles, but will also focus on best practices when it comes to franchising a mobile concept.
For Rich Mainzer, a native born San Franciscan, none would have predicted that he would become the pit-master at one of the Bay Area’s busiest and most tasty Barbecues. Rich is the Founder and Chef at The Boneyard, LLC – an up and coming catering and food truck service that has transformed the way local residents experience their BBQ. While he has reinvented himself several times along the way, Rich’s love of good food and people has led him to take his passions to the streets of five bay area counties…and counting. Rich’s big flavors and big personality mix the perfect recipe for his own home run in the world of American BBQ street food services.
Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.
Speaker bio coming soon!